For the past 81 years, the name Chanel has had a special resonance for women aged 30 and over, who have made Chanel No. However, the younger market has proven to be difficult for Chanel to reach, a situation that seeks to change with the introduction of its latest fragrance, attractive to twenty-somethings. Without a doubt, it is a refined fragrance and anyone of any age can use it if they like the notes that make up this iconic fragrance. With a very complex blend of aldehydes and flowers including rose, ylang-ylang, jasmine, lily of the valley and iris, on a warm, woody base of vetiver, sandalwood, vanilla, amber and patchouli, this perfume satisfies Chanel's request not to.
In 1921, Parisian fashion designer Gabrielle Coco Chanel asked Russian perfumer Ernest Beaux to create something that smelled like a woman, not a parterre. Most of the fragrances of that time were created from the note of one or two flowers, but Chanel wanted to create a modern, more textured perfume for women. Perfumer Ernest Beaux, while developing samples for Chanel's approval, created and used for the first time a synthetic component called aldehydes. This information about the year of manufacture of the Chanel 31 series is important for those who want to determine the age and authenticity of their Chanel bags.